Who is Joao Alberto Silveira Freitas? Joao Alberto Silveira Freitas Bio/Wiki
The incident footage showed Joao Alberto Silveira Freitas, 40, restrained by a guard outside the Carrefour supermarket in Porto Alegre, south of the capital.
While a colleague pounded him with repeated blows to his forehead.
Demonstrations against #French supermarket chain Carrefour erupted in cities across #Brazil, in response to the brutal murder of João Alberto Silveira Freitas.#VidasNegrasImportam #BlackLivesMatter pic.twitter.com/O9ItMmMudF
— th1an1 (@th1an1) November 20, 2020
Age
He was 40 years old.
Beaten To Death By Supermarket Security Guards Full Details
The murder occurred on Thursday, the eve of Black Consciousness Day a national holiday celebrating the recovered recognition of the black community in Brazil and their contribution to the country, Joao Alberto Silveira Freitas, 40, was footage of the incident.
Demonstrations against #French supermarket chain Carrefour erupted in cities across #Brazil, in response to the brutal murder of João Alberto Silveira Freitas.#VidasNegrasImportam #BlackLivesMatter pic.twitter.com/O9ItMmMudF
— th1an1 (@th1an1) November 20, 2020
According to the head of the state military police, Rodrigo Mohr, one of the guards was a temporary military police officer who was off duty.
Protesters smashed the front window of a Carrefour in Sao Paulo, scattered items from shelves across the floor of the shop, and set a fire that workers rushed to extinguish.
Carrefour issued a statement lamenting the “brutal death” of Freitas and said it would terminate its security company contract, fire the duty store manager, and close the Porto Alegre store out of respect for the victim.

Dramatic scenes erupted inside another branch in Rio de Janeiro as demonstrators screamed ‘Carrefour murderer’ as a black man was still lying on top of a checkout conveyor belt.
Local online news site G1 reported that a dispute between Mr. Freitas and a supermarket employee, who then called the police, followed the incident in Porto Alegre. The company said in a statement released by Carrefour Brazil that it sincerely regretted the welder’s ‘brutal death’.
Last night João Alberto Silveira Freitas, a Black man, was beaten to death by security guards.
In several cities across Brazil, Brazilians protested at the Carrefour supermarkets.
Today is also Black Consciousness day in Brazil.
The photos below are from the protest in Rio. pic.twitter.com/pzSz92mFIE
— Kiratiana (@Kiratiana) November 20, 2020
It claimed that out of respect for Mr. Freitas, it will terminate its contract with the security firm, fire the store manager who was in operation and close the Porto Alegre outlet.
Insurgence on Brazil streets after a Black man was beaten to death in racist attack
Welder João Alberto Silveira Freitas, 40, Black, was beaten to death by two white security guards at a Carrefour supermarket unit in Porto Alegre, southern Brazil, on Thursday night. pic.twitter.com/LWfPSOMO5c— Revolutionary Readers (@revoreadersclub) November 21, 2020
The two security guards were arrested and are under investigation for murder after Mr. Freitas died of asphyxiation, said Nadine Anflor, head of civil police for the southern state of Rio Grande do Sul, the capital of which is Porto Alegre. He said the killing of Mr Freitas had left Brazilians feeling ‘outraged’ in a Twitter video posted by Governor Eduardo Leite. He said: “Unfortunately, on this day in which we should be celebrating those public policies, we come across scenes that leave us all indignant due to the excessive violence that caused the death of a black citizen at the supermarket.”